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SPRING 2020 REPORT
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B2C
Rise of the Entrepreneur
Harnessing Healthy Habits
Supply Chain Rebalance
Hybrid Culture
Big Data
Air Quality
Stress & Resilience
As a result of the COVID-19 pandemic, people adapted to get the goods and products they need and want. Overnight, bulk-buying and online shopping became the new normal—and more consumers than ever before discovered the ease and convenience of virtual shopping. To meet increasing consumer expectations, companies increased their budgets for systems and processes that support online B2C sales.
B2C
Source: FastCompany, McKinsey.com
Learn More: Spark – Creativity and Innovation
Source: Trends Survey – Facebook
believe technology and social media have made it easier for people to start a business.
94%
Out of great struggle and global disruption, innovative and creative solutions for a better world often emerge. Adversity makes way for the rise of new and necessary growth.
For those with an entrepreneurial spirit, there has
never been a better time to start a new business.
With low interest rates, millions of people seeking
work opportunities, and many people with expendable time at home, the time is ripe to develop new ideas
and innovative solutions.
Rise of the Entrepreneur
Source: Forbes
of Americans are more determined than ever to maintain healthy lifestyle habits.
63%
Harnessing Healthy Habits
Weight gain, tech neck, headaches, back pain, and eyestrain are physiological effects people report experiencing throughout the shifting work environment due to the COVID-19 pandemic.
From blue-light blocking glasses to home exercise equipment, and healthy meal delivery services to height-adjustable desks, if a product or service makes a proven difference in how people live and feel, they will buy it.
Source: Forbes
Learn More: Spark – The Office “Ouch Factor”
Harvard Business Review
The challenge for companies will be to make their supply chains more resilient without weakening their competitiveness.”
“
The newest technologies support fast—often contactless—delivery. With the swipe of a finger or the click of a button, we can have pretty much anything we desire delivered directly to our front door. The global supply chain is part of a $4.6 trillion industry currently navigating how best to balance traditional systems with the increasing demand for easy, fast delivery.
As customer expectations continue to evolve due to the effects of COVID-19, the global economic recession, and continuing trade wars, so, too, must logistics organizations and the global supply chain.
Supply Chain Rebalance
Brett Hautop
“In 2021, the single biggest workplace
challenge will be to connect employees
who are at home with those in the
office—to keep innovation, corporate
culture, and relationships vibrant.”
VP of Workplace Experience at LinkedIn
Regardless of where we work, a successful hybrid culture requires shared experience. Enhancing social capital—the interpersonal relationships between individuals and groups that are ultimately defined by a shared sense of identity, norms, cooperation, diversity, and increased mutual understanding—is vital.
A hybrid culture enhances organizational success
best when people who work together—while physically apart—are provided the time to socialize through
whatever resources are available.
Source: Spark – Social Capital Challenges Amidst COVID-19
Learn More: Haworth - LinkedIn Case Study
Hybrid Culture
Source: Forbes
Learn More: Spark – Balancing Technology and Privacy Concerns with Benefits
Source: Gartner
The average cost of poor data quality.
$12.9 million
Understanding the latest ways we gather, analyze, track, and store data will be the key to unlocking solutions that drive new innovation, productivity, and efficiencies.
Interpreting data can make or break a business. Technologies such as Geospatial data, AI-power, and real-time analysis will help us leap faster and farther into the future.
Big Data
Source: Fast Company
Learn More: Spark – Rethinking the Role of Space
Wildfires, floods, pollution, climate change, and the COVID-19 pandemic all have an impact on indoor and outdoor air quality. As a result, we are observing new challenges in workplace safety as we venture back to the office.
State of the art technologies in air circulation and filtration—along with new processes—will make our workplaces smarter, safer, and healthier.
Air Quality
Source: Fast Company
or more of our time
is spent indoors.
90%
Source: US Survey - Haworth Research
improved performance when employees who are working off-site are doing so in an enriched environment—acoustics, daylight, comfortable seating, and mobility.
23%
Stress & Resilience
Facing adversity and eliminating stress—which
can negatively impact cognition, work performance, engagement, physical health, and even the immune system—require mindfulness, strong relationships,
and a focus on well-being.
Stress is the unseen enemy that affects both individual
and organizational success. When we put people first—
their needs, wants, and values—resilience grows.
Source: Haworth Research Report, Beck Johnson, 2020
Learn More: Haworth Connect with Rachel Druckenmiller
Source: Forbes, Harvard Business Review
Learn More: Haworth – Sustainability
FALL 2020 REPORT
How fast e-commerce
has grown since before
the pandemic
2-5X
Source: McKinsey
Source: Forbes
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New Industry
New Industry
Legal
Healthcare
Technology
Science
Higher Education
The world is changing at speeds we've never seen before, affecting every industry. The challenge is keeping up with all the changes. Explore these current industry topics to learn about crucial trends that can influence better business decisions.
INDUSTRY TRENDS
Tougher SEO Strategies
Search engines have highly technical algorithms that are becoming more sophisticated every day—often making them harder to understand and navigate.
With an increasing remote workforce, people who sought advice in-person before are now relying on—
and trusting—their online search results. Legal firms
will need to do due diligence and hire search engine optimization (SEO) experts with the skills to develop
the best marketing strategies for legal services in a digital world.
Legal
Specialized Law Firms
With the growing urge and demand to engage with law firms that have a robust knowledge of a particular legal subject area—and top-notch efficiency—specialized firms are on the rise. The newest and most successful
law firms are individually specialized in their area of practice. This focus increases the engagement of concerned service seekers and encourages staff
lawyers to become subject matter leaders in their
area of expertise.
Legal
Source: Legal Business World
Learn More: Spark – A Look at the Legal Workplaces of the Future
Flexible Spaces
Law firms can increase the health and well-being of their staff and employees, improve productivity, and promote connection and collaboration by adding variety and choice with flexible spaces. Hoteling options for traveling lawyers or clients, built-in coffee nooks with social spaces for connecting, private areas for focus work, and outdoor patios for fresh air and sunlight enhance and support the new ways work gets done.
of lawyers want a flexible work arrangement
54%
Legal
Source: Gensler
Scroll to Continue Reading
The most successful legal providers will be those that understand the newest innovative technologies and best practices for remote work. Early adoption—and the speed of acceptance—required to operate effectively remotely will bring a breadth of untapped potential to the work. Customers will soon demand speed and efficiency in the areas of access, delivery, data-enhanced market, peer reviews, real-time advice, results, and satisfaction.
Source: Forbes – Post Pandemic Survival Kit
Learn More: Spark – Adding Remote Work Options
Pandemic-Induced Transition to Remote Workforces
Legal
Workforce Health Equity and Diversity
Increased efforts by industry trade groups and global companies are focused on improving health equity and diversity in the life sciences industry. From improved training and hiring practices, to principles that guide
the industry in addressing racial health disparities, to a commitment to promote inclusion and equity in healthcare and research, improvements in workforce health equity and diversity are necessary and in high demand.
Source: Deloitte
Learn More: Spark – How Equitable Businesses Succeed
Science
The rapid growth of the life sciences industry has created a need for new development across the US, but finding space
is difficult. Many ventures are repurposing industrial buildings with space designs to enhance innovation and creativity—
including areas for experimentation, collaborative spaces, and places for ideation or self-contemplation.
of employees in the sciences sector say their jobs are heavily reliant on in-person collaboration—that’s 12 points higher than the average US worker.
63%
%
Future Labs
Science
The future of the legal industry is being shaped by a number of disruptive factors, especially new innovative technologies and the desire for flexibility. An increased demand of client expectations is on the rise, making the industry hyper-focused on the ideal customer experience. Law firms will need to adapt quickly to provide solutions that add value, reduce cost, and deliver superior service.
Legal
%
Source: Haworth – Warner Norcross + Judd Case Study
Learn More: Spark – Spaces That Move with People & Work
Tech Budgets and Cybersecurity
By the end of 2021, we will begin seeing the positive impacts of the 2020 tidal wave of technology adoption
in how court procedures and other legal events take place. But even among the positive, budget constraints are emerging as cybersecurity needs increase. As more legal work transitions to an online or virtual format, firms will have to take a more active role in the security of confidential information.
The finance sector has a reputation for being traditional; a long way from the global ambitions of Silicon Valley and big tech’s move-fast-and-break-things attitude. But as technology’s influence sets and resets customer expectations, the financial services sector becomes ever more vulnerable to disruption. The sector’s trend of stagnation is poised to change given transformative moves like Mastercard’s transition from finance provider
to technology firm. With Apple, Facebook, and Google all making moves in the financial services space the landscape looks more like
a minefield.
Source: Clio, Gartner
Learn More: Haworth Research – Operating Costs
Legal
increased budgets for technology amid crisis
3.0x
x
The COVID-19 pandemic is the main catalyst for the recent growth of the life sciences industry. With the rising need for innovative technology solutions and new processes, an increase in funding is making it possible for the life sciences industry to work faster than ever before. The abrupt growth is driving the demand for larger labs and work-related spaces that support individual focus work, as well as engaging areas for collaborating and connecting.
Science
36 million square-feet of new construction is expected to be delivered in the nation’s top 14 life science markets.
Source: Gensler US Workplace Survey 2020 Summer/Fall
Zero-Trust Approach to Cybersecurity
The concept of Zero Trust is rooted in its simple name—
never trust, always verify. Spam filters and anti-virus platforms are no longer enough. Instead, enhanced security features such as multi-factor authentication, single sign on, and tighter device protections are being required regardless of the industry.
Technology
Acceleration of Digital Transformation
Prior to the pandemic, the shift to the digital mandate was already moving forward, but now it has accelerated to speeds no one thought was possible. This momentum is forcing many companies to make fast decisions—
redoubling already increased budgets and tripling their speed to stay in the race. With acceleration comes the need to improve cloud infrastructure, data and analytics capabilities, and cybersecurity.
Technology
Workplace Advancement
Early adoptors are using Avatars, chat functions and virtual breakout rooms, harnessing the power of shared drives
and other collaboration tools, and even using sensors
and computer vision to alert employees when there are problems or important announcements
Redesigning the workplace is about reducing density—
and increasing areas for either individual work or small team collaboration. Investment in workplace technology—
and making buildings smarter—will allow employees to stay connected, engaged, and safe whether they are at home, the office, or third places.
Technology
Source: WSJ
The world is changing at speeds we have never seen before. New technology is necessary to meet known and unforeseen needs. From workplace redesign to a focus on digital transformation and cybersecurity, the global impact of the COVID-19 pandemic is putting technology at the forefront of every workplace.
Technology
Source: Deloitte
The COVID-19 pandemic caused the abrupt shift from
in-office work to work from anywhere, and even the life sciences industry was impacted. Many routine preparatory, analytical, and documentation tasks are now being supported remotely, with the opportunity for AI to streamline processes and setups. In doing so, life sciences companies have noticed a spike in employee efficiency, especially for office workers who no longer have lengthy commutes and do have the flexibility to work when they can be most focused.
The benefits of remote working have included increased organizational resilience, a larger and more dynamic talent market, lower costs, and more satisfied employees.
Working Outside the Lab
Science
Source: McKinsey
Partnerships and Alliances
What was once an extremely competitive work landscape is transitioning into one of partnerships and alliances as the life sciences industry battles a common enemy—
the COVID-19 pandemic. Companies have recently acknowledged that they can only accomplish so much on their own, and as a result, they are collaborating, sharing meaningful information, and working with regulators to expedite development while ensuring safety.
Source: Deloitte
Sources: Biopharmadive, Deloitte
Science
Source: Statista
SPRING 2020 REPORT
FALL 2020 REPORT
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SecurityInfoWatch
Leveraging Outdoor Space
Healing gardens and walking paths have been a vital part of health system campuses and hospital grounds for the last decade or more. The focus of creating such amazing,
landscaped amenities has tended to be for patients and families, yet during COVID-19, the importance of outdoor space has grown for every constituency within the healthcare campus—especially for caregivers who have been overtaxed during the pandemic. Even just views of the outdoors can help individuals take a break—allowing their eyes and mind to refocus. Healthcare designs featuring greenery, fresh air, and sunlight will provide the necessary respite spaces, organic mood boosters, and casual conversation areas practitioners and patients seek.
Naomi A. Sachs
Staff are in private respite and trying to find coping space. Some walk. Some just breathe fresh air. Most seem to hover in the sun.”
“
PhD, MLA, EDAC
Source: HERD: Health Environments Research & Design Journal
Healthcare
Sources: NYTimes, HERD
Learn More: Spark – The Natural Solution to Improving Employee Performance,
Spark – Biophilic Design
Designing for Equity
Learn More: Spark – How Equitable Businesses Succeed: A 3-Part Series
Healthcare
What makes an environment welcoming, safe, and comfortable for some patients and care partners can
be very different for others. Rather than designing for
one overarching solution, it is imperative to design for multiplicity, choice, and inclusivity to meet diverse emotional and well-being needs. Health facilities need
to welcome guests that reflect their communities—
supporting a range of ages, genders, sizes, and abilities. Considering the wide diversity of user needs all in one place—where choice through seating sizes, postures,
and space, as well as a variety of amenities—is vital to
user well-being and promotes a feeling of inclusion.
of patients expect to use telemedicine after the pandemic resolves.
83%
Source: Medical Economics
Resiliency in Healthcare Construction
As a result of the COVID-19 global pandemic, it has become increasingly clear that healthcare facilities—
like the people who power them—require a great level
of resilience. From a flash flood to a wildfire, or a global pandemic to a massive power outage, it is essential for organizations within the healthcare industry to research and understand the risks—human, environmental, and societal—that can influence the functionality of a facility. With a focus on information gathering and strategy planning, design solutions that enhance organizational resilience will continue to be sought after.
Source: Healthcare Design Magazine
Learn More: Haworth Research – On-Site & Remote Work Resources for Resilience
Healthcare
The constant day-to-day churning of the healthcare industry has led to an effort to understand and reduce facility carbon footprints. People are paying attention to what organizations and systems are doing to help protect individuals and the environment—and how they are designing intentional health spaces that will boost employee and patient retention, morale, and trust. Integrating solar power and other renewable energy sources into facility design, incorporating natural ventilation and efficient lighting, and pursuing low-carbon electrical planning during the design phase will enable healthcare organizations to reduce their carbon footprint.
Healthcare
Sources: UCSF, Gensler
Carbon Neutral Facility Strategies
Source: UCSF
of the US carbon footprint and
The healthcare sector accounts for as much as:
10%
of the global carbon footprint
5%
Source: Gensler
The impact of the COVID-19 pandemic has catapulted the need for the healthcare industry to rapidly navigate and evolve to the physical and digital realms. New systems and processes are providing solutions to customer demands and care inequalities as the industry learns how to leverage innovative technologies that put people—providers, caregivers, and patients—first. Look for accelerated growth as the healthcare industry shifts to a renewed focus on global health and wellness.
Healthcare
Tuition Cost
In 2020, just a year ago, tuition fees were on the rise.
Now, as a result of the COVID-19 pandemic, many
higher education institutions are freezing tuition rates. Students—especially Gen Z, or those born between
1997 and 2015—across the US are threatening to go
on strike due to unfair tuition practices.
Administrators are exploring solutions to the budgetary deficits and shortfalls institutions are facing as students
drop out, move home, or rethink their majors and next
steps. Smaller, private colleges and universities are especially vulnerable—and without a financial plan in
place, face the increased possibility of closure.
Sources: PBS.org, HigherEdDive
Higher Education
of educators have felt extremely or very stressed in the last year.
69
%
Corey Seemiller
Gen Z Researcher
Price matters. There are many potential students opting not to go
to college if they have to foot the bill.”
“
The New-Collar Worker
Graduating high school students are beginning to rethink the long-term cost of education—with its potential for immense debt—and opting instead for short-term specific skill certifications, badges, or micro-credentials.
The line between white- and blue-collar workers are blurring, creating a “new-collar” worker—one who develops technical and soft skills through non-traditional means—to work in a variety of new digital, technology, and creative- or innovative-type positions.
Higher Education
Virtual & Physical Space Integration
Sources: Gensler, HigherEdDive
Source: Harvard Business Review
4.5
billion spent in the first half of 2020
for global education technology
Higher Education
Students and faculty are learning that both virtual and physical space are vital to the college experience. Case in point, if you are feeling unwell, you can still attend or teach your class from the comfort of your home.
With the decreasing need for large lecture halls, physical spaces for taking or teaching a class will evolve to be smaller, more intimate, and less frequent. Collaborative and social spaces, on the other hand, will continue to grow as the desire to connect socially remains steady in the college experience.
Source: EdSurge
Educators are facing unprecedented challenges due to the COVID-19 pandemic. Higher education administrators must continue to be willing and prepared to pivot on a moment’s notice to ensure the well-being of students and faculty.
The most successful institutions will innovate to provide quality learning, teaching, and college-life experiences through remote and in-person programming that will keep both students and educators engaged.
Higher Education
Verma Seema
The disparities in the data reflect longstanding challenges facing minority communities and low-income older adults, many of whom face structural challenges to their health.”
“
(CMS) Administrator,
US Centers for Medicare and Medicaid Services
Mike Delone
Imagine the power and impact
of the best science, the best technology, and the best information and ideas…
all coming together without boundaries as we move forward.”
“
US Life Sciences Leader,
Deloitte LLP
Pop-Charles
Working towards a zero-trust architecture with a threat-hunting frontline is the necessary cybersecurity mindset to protect network resources from hackers
in 2021 and beyond.”
“
Source: Attorney at Law Magazine
Learn More: Spark – The Era in the Internet of Things
Source: EdSurge
As a result of the COVID-19 pandemic, people adapted to get the goods and products they need and want. Overnight, bulk-buying and online shopping became the new normal—and more consumers than ever before discovered the ease and convenience of virtual shopping. To meet increasing consumer expectations, companies increased their budgets for systems and processes that support online B2C sales.
B2C
How much e-commerce has grown post-pandemic
2-5X
Source: McKinsey
More to come...
Student Crisis Support & Faculty Burnout
The majority of those in higher education—from professors to counselors to students—describe their experience as “being in a crisis.” Anxiety, stress, and the negative impact on mental health need to be addressed within the education system.
More research, reports, analysis, consortiums, and surveys will help guide new concepts and strategies that support the well-being of students and faculty.
of students say their emotional health is worse than before the COVID-19 pandemic.
63%
Higher Education
of educators have felt extremely or very stressed in the last year.
69%
Source: Jed Foundation
Source: The Chronicle of Higher Ed – Report
Source: Jed Foundation
Sources: InsideHigher Ed, USNEWS
Source: HigherEdDive
Source: Clio
Sources: Deloitte, Gensler
Sources: CBRE, NewMark, Gensler
Sources: Gensler, McKinsey
Sources: Iconicit.com, SecurityInfoWatch
Sources: BDO, Deloitte
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